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解读博赢刺绣逆势飘红之道

   日期:2014-05-24     来源:soso快照    作者:中国绣花机网    评论:0    
核心提示:  <p> 2008年,中国纺织品服装行业经受着寒冬般冷彻筋骨之痛。汕头的纺织品服装行业也未能幸免,很多企业出现了运营成本攀升、利润大幅度下降、甚至是负利润的悲观局面。然而,以刺绣见长的博赢刺绣有限公司通过一系列科学计划、全面提升,使企业焕发出全新活力,让全行业为之振奋。<br> 博赢刺绣有限公司总经理吴晓丹表示:“与其在失望中等待,不如在逆风中勇敢起飞,机会是闯出来的,我们做好了几方面的措施,努力应对严冬,在困境中寻求突围的路径。”集设计、制版、生产、销售于一身的汕
 

2008年,中国纺织品服装行业经受着寒冬般冷彻筋骨之痛。汕头的纺织品服装行业也未能幸免,很多企业出现了运营成本攀升、利润大幅度下降、甚至是负利润的悲观局面。然而,以刺绣见长的博赢刺绣有限公司通过一系列科学计划、全面提升,使企业焕发出全新活力,让全行业为之振奋。
博赢刺绣有限公司总经理吴晓丹表示:“与其在失望中等待,不如在逆风中勇敢起飞,机会是闯出来的,我们做好了几方面的措施,努力应对严冬,在困境中寻求突围的路径。”集设计、制版、生产、销售于一身的汕头市博赢刺绣有限公司,专门致力于为客户设计、生产各款刺绣品,公司旗下产品包括平绣、珠片绣、金线绣、盘带绣、骨绣、绳绣和线绣等各类特种绣品,通过长期不断的科技创新,博赢刺绣已经有效填补了室内外墙体绣装饰绣品的空白,产品除供应国内市场外,还远销欧美、中东地区和亚洲其它国家和地区。同时,博赢刺绣还为国内外装饰市场打开一个全新的领域,赢得了合作伙伴和同行的一致好评。
技术创新助企业与时间赛跑
技术创新是经济发展的永恒主题。据吴晓丹介绍,在强烈的危机感触动下,博赢刺绣有限公司从生产的本源入手,投入大量的资金购置新的机械设备,更换老化、落后的原有设备,斥巨资引进国内外最新型的“一针两片”绣花机,填补目前国内外绣花行业的空白,使生产的全过程有了立足的资本,并开发了一系列的新产品。与此同时,博赢用节能降耗来控制成本,从而最大化地赢取利润空间,为企业健康、良性发展注入了全新活力。
面临寒冬,大多数企业采取的最直接的做法就是裁员,而博赢刺绣有限公司回避了这一不利于企业发展的因素。吴晓丹认为,裁员对人浮于事、人事臃肿的企业是必要的手段,而作为需要大量熟练工人的企业,裁员反而会给企业带来不利的影响,所以,博赢非但不裁员,反而招聘了相应的科研技术人才和熟练的技术工人。
此外,博赢刺绣有限公司还在外拓市场、革新营销理念方面做足文章。在很多企业都失去订单、失去市场的时候,博赢公司抓住时机,做好产品的市场定位,树立品牌效应,努力拓展市场,并采取新的营销手段和服务理念,建立营销人员责任制度化,打破低效模式,避免交叉对接造成的耗时和人员的重叠浪费,从而降低了运营成本,掌握市场的盈利主动权。
锐意进取让企业焕发活力
合理的组织管理体系、良好的企业文化氛围是博赢刺绣有限公司矢志更新的管理特式。从留住熟练工人到制定营销人员责任制,无不体现博赢刺绣有限公司在培养和对待人才方面的着力点。战略管理专家认为,企业是人办出来的,人是企业的资源,吴晓丹深有体会,他说:“我们非常重视培养和发掘每一位员工的积极性和才干,使每个人都能够发挥潜能来满足企业发展的需要,我们可以说是做到了全员经营。”
不仅如此,团队精神更体现博赢人本管理的科学性,博赢的每一位员工都是多面手,他们除了应有的专业技术之外,每个人都懂一点其它相关的知识,吴晓丹介绍说:“在某个项目,员工们把各自都擅长的能力都发挥出来,并形成合力,就能很好地把这个项目完成。”企业的员工都自觉地以友好合作和互相帮助来代替对抗和斗争,这也是吴晓丹引以为豪的。
激发企业员工内在的积极性,树立企业团队精神,是企业优化的内动力,这是人的因素为企业创造的无形效益。
今年以来,由于博赢刺绣有限公司提前制定了创新性应对战略,使之在这严寒的冬天迎来了满堂喝彩,订单比原来增加了40%-50%,不但满足了自己的生产需求,还给兄弟企业带来了生产需求上的帮助。对此,吴晓丹说:“今天的收获印证了我们前段时间的战略决策是正确的。我认为这是战略计划和开发计划相结合的优势所在,既降低了企业的经营成本,提升了利润空间,也是使企业摆脱困境、转变经济增长方式的根本途径。”

 

2008, what industry of Chinese textile garment is enduring bones and muscles of the Leng Che like cold winter is painful. The textile garment industry of Shan head also fails escape by sheer luck, a lot of industries appeared operation cost is climbed litre, profit drops substantially, the pessimistic situation that is negative profit even. However, win inwrought limited company to pass a series of scientific plans, comprehensive promotion with the rich of inwrought be good at, make enterprise coruscate goes out brand-new vigor, let entire industry do it hearten.
Gain gains Wu Xiaodan of general manager of inwrought limited company to express: "Await in disappointment with its, be inferior to taking off bravely in against the wind, the opportunity is to enter come out, we had made the step of a few respects, answer severe winter hard, the way of break out of an encirclement is sought in predicament. " collect design, plate making, production, sale wins inwrought limited company at the rich of Shan head city of a suit, devote oneself to technically to be client design, production each embroidery, the product below company division includes to make the same score embroider, bead piece embroider, golden line embroider, dish take the embroider of of all kinds special type such as embroider, bone embroider, rope embroider and line embroider to taste, innovate through long-term and ceaseless science and technology, gain gains inwrought already effective fill the blank that embroider of adornment of embroider of body of wall of room inside and outside tastes, the product is divided outside supplying home market, still sell as far as to area of Euramerican, middle east and Asian other country and area. In the meantime, gain gains embroidery to still open a brand-new field to decorate the market domestic and internationally, the accord that won partner and person of the same trade reputably.
Technical innovation helps enterprise and time race
Technical innovation is the lasting theme that economy grows. According to Introduction Wu Xiaodan, move in strong crisis feeling below, gain wins inwrought limited company the source proceed with from production, devoted and many capital purchases new mechanical facility, change ageing, backward original equipment, denounce is gigantic endowment introduce domestic and international newest " stitch two " embroider machine, fill is current the blank of industry of domestic and international embroider, make whole process of production had the sth used to one's own advantage of base oneself upon, developed a series of new product. Meanwhile, gain gains with energy-saving fall bad news will control cost, thereby the biggest change the ground to win take profit space, for infuse of industry health, benign development brand-new vigor.
Face cold winter, the directest way that most enterprise takes cuts down the member of persons employed namely, and gain wins inwrought limited company evasive the element that this goes against an enterprise to develop. Wu Xiaodan thinks, cutting down the member of persons employed is necessary step to the enterprise of overstaffed of overstaffed, human affairs, and the enterprise that regards need as a large number of specialized worker, cut down the member of persons employed to be able to bring adverse effect to the enterprise instead, so, gain gains not only do not cut down the member of persons employed, instead invite applications for a job qualified personnel of corresponding scientific research technology and skilled skilled worker.
In addition, gain gains inwrought limited company to return respect of concept of sale of outer develop market, innovation to make full text. Lose order in a lot of enterprises, when losing the market, gain gains a company to seize an opportunity, become the market fixed position of good product, establish brand effect, extend the market hard, accept new sale measure and service concept, build system of sale personnel liability to change, break small effect pattern, those who avoid alternate butt joint to cause is time-consuming the jackknife with personnel is wasteful, reduced operation cost thereby, the gain that masters the market counterpoises actively.
Acute meaning enterprising lets enterprise coruscate vigor
Sound constituent management system, good company culture atmosphere is rich the administrative spy type that wins annals of arrow of inwrought limited company to update. Arrive from tarry specialized worker make sale personnel system of job responsibility, all without exception reflects rich to win inwrought limited company to be being fostered and treat the exert oneself of talent respect to nod. Strategic administration expert thinks, the person does the business, the person is the resource of the enterprise, wu Xiaodan has experience greatly, he says: "We take seriously very much foster and disentomb the enthusiasm of each employee and ability, make everybody can develop potential to satisfy the need that the company grows, we can say was to accomplish complete member manage. We can say was to accomplish complete member manage..
Not only such, group spirit more the scientific sex that reflects rich to win a person to manage originally, each staff that gain gains are generalist, they besides due professional technology, everybody knows the knowledge related a bit other, wu Xiaodan says: "In a certain project, employee people develop the ability that is good at severally, form resultant force, can complete this project well. " the stuff of the enterprise replaces antagonism and struggle self-consciously with friendly collaboration and mutual help, also Wu Xiaodan takes great pride this.
Arouse the enthusiasm with company immanent staff, establish industry group spirit, it is an enterprise those who optimize inside motivation, this is the aeriform benefit that the person's element creates for the enterprise.
Since this year, because gain gained inwrought limited company to make innovation sex answer the strategy ahead of schedule, the made winter in this severe cold received universal applause, order increased 40 % than before - 50 % , not only the manufacturing requirement that satisfied oneself, still brought the help on manufacturing demand to brotherly business. To this, wu Xiaodan says: "Today's results confirm before us paragraph the strategy of time is decision-making it is correct. I think this is the advantage place that strategic plan and development plan photograph tie, reduced the management cost of the enterprise already, promoted profit the space, also be the basic approach that makes the enterprise casts off economy of predicament, change to grow way. Also be the basic approach that makes the enterprise casts off economy of predicament, change to grow way..

刺绣|企业|有限公司|裁员|生产|员工|这是|利润|每个人|市场
 
 
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